Innovation and Imagination at Work

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Innovation and Imagination at Work

ISBN : 9780074714539
Publisher : McGraw-Hill Professional
Author(s) :
Edition : 2 Rev ed
Overview With chapters by eight management thinkers and practitioners from around Australia, the subject of innovation is approached from a variety of angles and perspectives. The theme underpinning all chapters however is the role of the manager in leading innovation and nurturing imagination and creativity. One of the main premises of the book is that innovation is driven by people and their creativity, not research and development. It encompasses all aspects of managing innovation, from recognizing the need and desire to be innovative, using imagination to add value, developing systems that encourage and implement corporate creativity, through to future gazing and scenario building.


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