Innovation Management and New Product Development

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Innovation Management and New Product Development

Course Codes : MKTG3303, MKT520, BHO2259, 308CREA, ENG8207
ISBN : 9780273736561
Publisher : Financial Times Prentice Hall
Author(s) :
Publication Date :
Edition : 5
Overview

Most of the significant inventions of the past two centuries have not come from flashes of inspiration but from collaborative endeavours. This book argues that innovation is a management process that continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms.

Innovation Management & New Product Development 5e offers an accessible and authoritative multi-functional perspective on innovation management and new product development. Its clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real life challenges and dilemmas, results in a book that brings together the most up-to-date and accessible discussion of the literature in this area, as well as a wealth of examples and illustrations in every chapter.   

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