• Free delivery over $50 nationwide
  • 14 days money back guarantee
  • Lowest price guarantee in Australia

Innovation Management and New Product Development

Course Codes : MKTG3303, MKT520, BHO2259, 308CREA, ENG8207

Innovation Management and New Product Development

ISBN 9780273736561
Edition 5
Publisher Financial Times Prentice Hall
Author(s)
Publication Date
Overview

Most of the significant inventions of the past two centuries have not come from flashes of inspiration but from collaborative endeavours. This book argues that innovation is a management process that continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms.

Innovation Management & New Product Development 5e offers an accessible and authoritative multi-functional perspective on innovation management and new product development. Its clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real life challenges and dilemmas, results in a book that brings together the most up-to-date and accessible discussion of the literature in this area, as well as a wealth of examples and illustrations in every chapter.   

BackOrder

Leaves warehouse in 5 - 7 business days

Savings : $5.80 (5% off)

or buy now & pay later with

Related Searches