• Free delivery over $50 nationwide
  • 14 days money back guarantee
  • Lowest price guarantee in Australia

Innovation and New Product Development

Course Codes : MARK3091, MKTG3303, MNGT3008

Innovation and New Product Development

ISBN 9781292133423
Edition 6
Publication Date
Publisher Pearson Education
Author(s)
Overview

Innovation Management and New Product development is an established, text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by practitioners of innovation.

 

Now in its sixth edition, Innovation Management & New Product Development has been fully revised. Its clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real life challenges and dilemmas, results in a book that brings together the most up-to-date and accessible discussion of the literature in this area, as well as a wealth of examples and illustrations in every chapter.

Leaves warehouse in 5 - 8 business days

Savings : $20.39 (17% off)

or buy now & pay later with

Related Searches