• Free delivery over $50 nationwide
  • 14 days money back guarantee
  • Lowest price guarantee in Australia

Integrated Advertising, Promotion and Marketing Communications

Integrated Advertising, Promotion and Marketing Communications

ISBN 9780132538961
Publisher Prentice Hall
Author(s)
Overview
Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.
Out of Stock

Savings : $16.05 (5% off)

Sign up to get notified when this product is back in stock

or buy now & pay later with