• Free delivery over $50 nationwide
  • 14 days money back guarantee
  • Lowest price guarantee in Australia

Integrated Advertising, Promotion and Marketing Communications

Integrated Advertising, Promotion and Marketing Communications

ISBN 9780273786986
Edition Global ed of 6th revised ed
Publisher Pearson Education Limited
Author(s)
Publication Date
Overview
For undergraduate Advertising and Integrated Marketing Communication courses. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.
Limited Stock

Leaves warehouse in 1 business day

Due Date 12/12/2017

Savings : $97.95 (71% off)

or buy now & pay later with
Out of Stock

Savings : $82.95 (60% off)

Sign up to get notified when this product is back in stock

or buy now & pay later with