• Free delivery over $50 nationwide
  • 14 days money back guarantee
  • Lowest price guarantee in Australia

Integrated Advertising, Promotion and Marketing Communications + MyMarketingLab

Integrated Advertising, Promotion and Marketing Communications + MyMarketingLab

ISBN 9781486041732
Edition 6th edition
Publication Date
Publisher Pearson Education
Author(s)
Overview
For undergraduate Advertising and Integrated Marketing Communication courses.This Global Edition has been edited to include enhancements making it more relevant to students outside the United StatesExamine advertising and promotions through the lens of integrated marketing communications.The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.

Leaves warehouse in 14 - 21 business days

Savings : $7.77 (5% off)

or buy now & pay later with

Due Date 16/07/2018

Savings : $69.91 (45% off)

or buy now & pay later with

Related Searches