Value Pack Integrated Advertising, Promotions and Marketing Communication Global Edition + MyMarketingLab with eText
Clow & Baack
14 Jul 2015
This pack contains 1 copy of Integrated Advertising Global Edition and 1 printed access card to MyMarketingLab with eText.
A Modern Guide to Integrated Marketing Communications
Integrated Advertising, Promotion, and Marketing Communicationsspeaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text. To help students retain ideas, each chapter includes tools that allow them to apply concepts to real-life situations.
The new seventh edition includes end-of-chapter blog exercises; links to articles, videos and social media; and new interviews with advertising professionals. Plus, with MyMarketingLab, students have access to interactive tools to help guide them through the entire promotional process.
MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor. The duration of access to MyMarketingLab is set by your instructor for your specific unit of study.