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Integrated Marketing Communications with Student Resource Access 12 Months

Course Codes : 200086, MKT310, 9109, 9496, BUSN2050, MKG220, AMB202

Integrated Marketing Communications with Student Resource Access 12 Months

ISBN 9780170386517
Edition 5
Publication Date
Publisher Cengage Learning
Author(s)
Overview
Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 5th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and co-ordinate all of a brand's marketing communications elements to effectively engage the target market.

Each new copy of the text also offers 12 month access to a wealth of student online revision and learning tools: CourseMate Express + Search me! Marketing. Unique to the text is a series of new student and instructor IMC videos showing students how key objectives in IMC theory are applied by real businesses.

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