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Intercultural Busn Comm Pnie

Intercultural Busn Comm Pnie

ISBN 9781292039664
Edition 6
Publication Date
Publisher Pearson Education Limited
Author(s)
Overview
For courses in Intercultural Business Communication. Prepare future managers to face the differences in business communication across cultures. With the globalization of the world economy, it is imperative for current and future managers to be sensitive to the differences they will encounter in intercultural communication. To help make students aware of these differences, Intercultural Business Communication contains practical guidelines and information on how to conduct negotiations across countries, write business letters in different societies, and includes the general "dos" and "don'ts" in international business.

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