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Publisher | Pearson Education Australia |
Author(s) | S. Tamer Cavusgil / Gary Knight / John R. Riesenberger / Hussain G. Rammal / Elizabeth L. Rose |
Edition | 2 |
Published | 28th August 2014 |
Related course codes | INB30011 - International Investment and Economic Development |
Case studies from a wide variety of markets relevant to Australasian business, including ASEAN countries as well as China, India, Japan, South Korea, Pakistan, Europe and the Middle East, provide a real-world perspective to theories and examine the latest trends in international business.
The second edition of International Business features 10 new in-depth case studies specially created for this edition.
For undergraduate students majoring in international business or post-graduate courses in international business.