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International Business

International Business

ISBN 9780131024113
Publisher Prentice-Hall
Author(s)
Overview
This is a cross-functional international business text geared for both 2&4 yr. schools, it is often taught at the jr./sr. level in 4 yr. schools. This text integrates functional areas to take a more strategic or managerial perspective. This text covers the topic of culture earlier than most competing texts. This book has a "Complete Pack" visit www.prehnall.com/custombusiness.
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