International Business

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International Business

ISBN : 9780132668668
Publisher : Prentice Hall
Author(s) :
Publication Date :
Edition : 14th edition
Overview An effective balance between authoritative theory and meaningful practice. International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help readers effectively put theory into practice. This edition features updated author-written cases, including ten entirely new cases, and expanded coverage on emerging economies.

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