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International Business

Course Codes : BCO301

International Business

ISBN 9780273786979
Edition Global ed of 7th revised ed
Publication Date
Publisher Pearson Education Limited
Author(s)
Overview
For introductory International Business courses with the need for a brief, accessible text. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States A readable, concise, and innovative tour through the discipline, International Business: The Challenges of Globalization presents the subject matter in a comprehensive - yet succinct - framework. Real-world examples and engaging features bring concepts to life and make international business accessible to all students.

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