Cavusgil, S. Tamer; Knight, Gary; Riesenberger, John R; Rammal, Hussain G; Rose, Elizabeth L
28 Aug 2014
International Business 2nd Australasian edition: the New Realities is a rigorous resource which prepares future managers to operate successfully in multinational settings.
Case studies from a wide variety of markets relevant to Australasian business, including ASEAN countries as well as China, India, Japan, South Korea, Pakistan, Europe and the Middle East, provide a real-world perspective to theories and examine the latest trends in international business.
The second edition of International Business features 10 new in-depth case studies specially created for this edition.
For undergraduate students majoring in international business or post-graduate courses in international business.