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International Business: Competing in the Global Marketplace

International Business: Competing in the Global Marketplace

ISBN 9781260092349
Edition 12
Publication Date
Publisher Mcgraw Hill
Author(s)
Overview
Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W.L. Hill (University of Washington) and G. Tomas Hult (Michigan State University) sets the standard, and is the proven choice for International Business. With the 12th edition, Hill and Hult continue to draw upon their experience to deliver a complete program that is: Relevant - Timely, Comprehensive Coverage or Theory; Practical - Focused on Practical Applications of Concepts; Integrated - Integrated Progression of Topics with Results-Driven Technology.

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