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International Business

S. Tamer Cavusgil, Gary Knight, John R. Riesenberger, Hussain G. Rammal, Elizabeth L. Rose · ISBN 9781486011384
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Publisher Pearson Education Australia
Author(s) S. Tamer Cavusgil / Gary Knight / John R. Riesenberger / Hussain G. Rammal / Elizabeth L. Rose
Edition 2
Published 28th August 2014
Related course codes INB30011 - International Investment and Economic Development
International Business 2nd Australasian edition: the New Realities is a rigorous resource which prepares future managers to operate successfully in multinational settings.

Case studies from a wide variety of markets relevant to Australasian business, including ASEAN countries as well as China, India, Japan, South Korea, Pakistan, Europe and the Middle East, provide a real-world perspective to theories and examine the latest trends in international business.


The second edition of International Business features 10 new in-depth case studies specially created for this edition.


For undergraduate students majoring in international business or post-graduate courses in international business.

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