• Free delivery over $50 nationwide
  • 14 days money back guarantee
  • Lowest price guarantee in Australia

International Business Strategy

International Business Strategy

ISBN 9781107683099
Edition 2 Rev ed
Publisher Cambridge University Press
Author(s)
Publication Date
Overview
Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases. Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including 'management takeaways', key lessons that can be applied to MNEs and a wide range of online resources.
BackOrder

Leaves warehouse in 5 - 7 business days

Savings : $13.58 (15% off)

or buy now & pay later with
Out of Stock

Due Date 12/12/2017

Savings : $40.48 (45% off)

or buy now & pay later with

Related Searches