International Business: Text and Cases
FT Prentice Hall
A major theme of the 1990s is the internationalization of business, reflected in undergraduate and postgraduate courses. This book identifies some of the most important issues facing business as economic activity becomes increasingly international. It provides a practical introduction to the subject with an even division between text and cases and examines a range of different sized companies operating on a local, regional and global scales. This is an introductory text written for students with little or no experience of business. The case study approach, however, enables international business / management students to use knowledge and skills acquired in complementary modules such as international marketing, the business environment and international finance. It is suitable for students on undergraduate courses in International Business and Management, including MBA complementary courses in International marketing, International Finance and Business Environment.