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International Business: The Challenges of Globalisation

International Business: The Challenges of Globalisation

ISBN 9780733974724
Publisher Pearson Education Australia (Tertiary)
Author(s)
Publication Date
Overview
Offers academics and students an exciting new approach to the study of international business. Introduces culture early in the text and integrates this throughout the book, providing diverse examples of the intersection of business and culture. H Rammal, University of Adelaide.
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