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International Business: The Challenges of Globalization, Global Edition

Wild, John, J.; Wild, Kenneth, L. · ISBN 9781292095042
International Business: The Challenges of Globalization, Global Edition | Zookal Textbooks | Zookal Textbooks
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Publisher United Book Distributors
Author(s) Wild / John / J.; Wild / Kenneth / L.
Edition 8
Published 2015-03-24
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International Business: The Challenges of Globalization uses the following features to facilitate learning:


An easy-to-read, integrative text accessible to all students



  • Describes conceptual material and specialised business activities in concrete terms.

  • Employs an integrative organising framework that helps students understand how all concepts of International business are related.


 


A comprehensive and concise coverage of International Business hallmark concepts



  • UPDATED! The importance of understanding different cultures and cultural barriers that may arise are emphasised throughout the text




    • NEW! Chapter introductions are culturally rich and sensitise readers to different cultures they may do business with in the future through real world examples.

    • Culture Matters boxes make connections between culture and key chapter topics throughout the text.




  • Global Sustainability boxes promote social, economic, and environmental awareness, as strong businesses rely on thriving societies, strong economies, and healthy environments. Topics include:




    • Ending civil wars to protect fragile societies

    • Helping contribute to sustainable development

    • Making supply chains more environmentally friendly




  • Manager’s Briefcase boxes address issues pertinent to entrepreneurs and small businesses, as well as to the world’s largest global companies. Topics include:




    • Doing business with China

    • Obtaining capital to finance international activities

    • Getting paid for exports

    • Finding ways to be mindful of personal security while abroad on business.




  • NEW! Learning Objectives summarise the main concepts students should take from each chapter in a clear, bullet-pointed format.

  • NEW! Quick Study concept checks help students verify that they have retained the main concepts of the chapter.

  • UPDATED! Reorganised chapters include new information and facilitate better learning flow



  • NEW! Introductions are culturally centric to stress and integrate this fundamental concept of international business throughout the text.

  • UPDATED! Chapter 1 has been reorganised, restructured, and compressed for a better flow of information that directly aligns each major concept with the chapter and its summary.

  • UPDATED! Chapter 2 has been updated to better cover the role of culture in business.




    • NEW! Culture in the Global Workplace section further introduces people to different cultures and the way they view business.

    • NEW! The 6th Hofstede Dimension, indulgence v. restraint, is covered in this chapter.




  • REVISED! Chapters 3 and 4 have been blended and redesigned into a political economy framework that emphasises the book’s aim to address international business through an integrated approach.

  • REVISED! Chapter 8 coverage of regional integration is now presented as a debate.

  • Beacons at the start of each chapter show students how one chapter links to the next, creating an easy-flowing material.

  • Bottom Line for Business sections conclude chapters and explain the impact on managers and their firms’ policies, strategies, and activities abroad.

  • Quick Study concept checks verify that students have learned the section’s key terms and important concepts before moving on.

  • Supplementary material helps make learning easier

  • Full-colour World Atlas in the index of Chapter 1 helps students get a better sense of world geography and serves as a reference tool when discussing businesses of different nations throughout the text.

  • PowerPoint Slides for instructors contain helpful teaching notes that help enhance class comprehension.

  • Accompanying videos are available that address important topics such as globalisation, culture’s impact on business, international business ethics, foreign direct investment, emerging markets, and entry modes.

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