International Business: The New Realities
S. Tamer Cavusgil
Publication Date :
4 Jan 2011
An innovative and engaging learning system for International Business. Based on the authors' collective teaching and working experience--as well as discussions with hundreds of practitioners, students, and faculty--International Business: The New Realities is a complete learning system that seamlessly integrates cases, exercises, and videos. To reflect the major changes that have occurred in the global marketplace--due to the financial crisis, and change in dynamic among international business participants--this edition now includes extensive new and updated material.