International Business: The New Realities

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International Business: The New Realities

Course Codes : IBUS20002
ISBN : 9781442533561
Publisher : Pearson Education Australia
Author(s) :
Publication Date :
Edition : Australasian e.
Overview International Business - The New Realities is a rigorous resource which motivates and prepares future managers to operate in multinational settings, by delivering a teaching system that works. Based on the authors' collective teaching and working experience - as well as discussions with practitioners, students, and faculty staff - this is a complete teaching and learning system where cases, exercises and management skill builders are seamlessly integrated and matched to the topics in each chapter. Case studies from a wide variety of markets relevant to Australasian businesses, including ASEAN countries (e.g. Singapore, Malaysia, Indonesia) as well as China, India, Japan, South Korea, Pakistan, Europe and the Middle East, provide a real-world perspective to theories and examine the latest trends in international business.


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