International Management: Culture, Strategy, and Behavior
Changes in the global business environment continue at an accelerated pace. The challenges for international management reflect this dynamism and the increasing unpredictability of global economic and political events. The challenge in today's uncertain geopolitical and economic environment is to learn and effectively practise international management. Past assumptions must always be tested and challenged, and best practices will continuously evolve in response to changing environmental and competitive conditions. Those with the knowledge and skills to apply the contents of this text will be in a strong position to gain a broad understanding and to take specific steps for implementation of effective managing across cultures. This edition retains the effective foundation gained from research and practice over the past decades. At the same time, it fully incorporates important new and emerging developments that have changed what international managers are currently facing and are likely to face in the coming years.
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