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International Marketing

International Marketing

ISBN 9780195991185
Publication Date
Publisher Oxford University Press
Author(s)
Overview
International Marketing combines foundational marketing theory and practice and illustrates the latest advances in international trade agreements and legislation with specific reference to the Southern African region. The text combines foundational international marketing theory with practical experience.
Overview
International Marketing combines foundational marketing theory and practice and illustrates the latest advances in international trade agreements and legislation with specific reference to the Southern African region. The text combines foundational international marketing theory with practical experience.

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