International Marketing

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International Marketing 9780071123129

ISBN : 9780071123129
Publisher : McGraw-Hill Publishing Co.
Author(s) :
Overview This 11th edition of "International Marketing" has an increase in the coverage of technology's impact on the international market arena. It assesses the global markets and strategies for succeeding in the international arena. Throughout the text Web icons can be found in the margins to refer readers to a Website which updates chapter material.

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