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International Marketing

International Marketing

ISBN 9780073529974
Edition 16
Publication Date
Purchase Type Buy New
Publisher McGraw Hill Higher Education
Author(s)
This product has been discontinued.
Overview

Part One-An Overview

Chapter 1: The Scope and Challenge of International Marketing  Chapter 2: The Dynamic Environment of International Trade

Part Two-The Cultural Environment of Global Markets

Chapter 3: History and Geography: The Foundations of Culture Chapter 4: Cultural Dynamics in Assessing Global Markets Chapter 5: Culture, Management Style, and Business Systems  Chapter 6: The Political Environment: A Critical Concern  Chapter 7: The International Legal Environment: Playing by the Rules 

Part Three-Assessing Global Market Opportunities

Chapter 8: Developing a Global Vision through Marketing Research  Chapter 9: Economic Development and the Americas Chapter 10: Europe, Africa, and the Middle East  Chapter 11: Asia Pacific Region

Part Four-Developing Global Marketing Strategies

Chapter 12: Global Marketing Management: Planning and Organization  Chapter 13: Products and Services for Consumers  Chapter 14: Products and Services for Businesses Chapter 15: International Marketing Channels Chapter 16: Integrated Marketing Communications and International Advertising Chapter 17: Personal Selling and Sales Management  Chapter 18: Pricing for International Markets 

Part Five-Implementing Global Marketing Strategies

Chapter 19: Negotiating with International Customers, Partners, and Regulators 

Part Six-Supplementary Material

The Country Notebook – A Guide for Developing a Marketing Plan Cultural Analysis Economic Analysis Market Audit and Competitive Market Analysis Preliminary Market Plan
Overview

Part One-An Overview

Chapter 1: The Scope and Challenge of International Marketing  Chapter 2: The Dynamic Environment of International Trade

Part Two-The Cultural Environment of Global Markets

Chapter 3: History and Geography: The Foundations of Culture Chapter 4: Cultural Dynamics in Assessing Global Markets Chapter 5: Culture, Management Style, and Business Systems  Chapter 6: The Political Environment: A Critical Concern  Chapter 7: The International Legal Environment: Playing by the Rules 

Part Three-Assessing Global Market Opportunities

Chapter 8: Developing a Global Vision through Marketing Research  Chapter 9: Economic Development and the Americas Chapter 10: Europe, Africa, and the Middle East  Chapter 11: Asia Pacific Region

Part Four-Developing Global Marketing Strategies

Chapter 12: Global Marketing Management: Planning and Organization  Chapter 13: Products and Services for Consumers  Chapter 14: Products and Services for Businesses Chapter 15: International Marketing Channels Chapter 16: Integrated Marketing Communications and International Advertising Chapter 17: Personal Selling and Sales Management  Chapter 18: Pricing for International Markets 

Part Five-Implementing Global Marketing Strategies

Chapter 19: Negotiating with International Customers, Partners, and Regulators 

Part Six-Supplementary Material

The Country Notebook – A Guide for Developing a Marketing Plan Cultural Analysis Economic Analysis Market Audit and Competitive Market Analysis Preliminary Market Plan
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