IMPORTANT MESSAGE: We are relocating warehouses on Tuesday, 4th April. Our last orders will be dispatched on Monday, 3rd April and we will resume dispatch on Thursday, 6th April. Back-Orders and Express Orders may be delayed if ordered during this period. If you are unsure regarding your order, please send us an email on: contact@zookal.com and we will get back to you as soon as possible

International Marketing

Free Shipping over $50

and free returns nationwide (rentals only)

14-day

Money Back Guarantee

International Marketing

Course Codes : MARK2071
ISBN : 9780073529974
Publisher : McGraw Hill Higher Education
Author(s) :
Publication Date :
Edition : 16
Overview "International Marketing" by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of technology's impact on the international market arena. Now with over 100 new academic articles and their findings integrated into this 16th edition! Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, "International Marketing" helps students to see the cultural and environmental uniqueness of any nation or region. The 16th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated learning tools and teaching resources.

$162.32

BackOrder

Leaves warehouse in 3 - 7 business days

List Price : $197.95

Savings : $35.63 (18% off)

or buy now & pay later with

$95.02

Limited Stock

Leaves warehouse in 1 business day

Due Date 12/07/2017

List Price : $197.95

Savings : $102.93 (52% off)

or buy now & pay later with