• Free delivery over $80 nationwide
  • 14 days money back guarantee
  • Lowest price guarantee in Australia

International Marketing

International Marketing

ISBN 9780073529974
Edition 16
Publication Date
Publisher McGraw Hill Higher Education
Author(s)
Overview

Part One-An Overview

Chapter 1: The Scope and Challenge of International Marketing  Chapter 2: The Dynamic Environment of International Trade

Part Two-The Cultural Environment of Global Markets

Chapter 3: History and Geography: The Foundations of Culture Chapter 4: Cultural Dynamics in Assessing Global Markets Chapter 5: Culture, Management Style, and Business Systems  Chapter 6: The Political Environment: A Critical Concern  Chapter 7: The International Legal Environment: Playing by the Rules 

Part Three-Assessing Global Market Opportunities

Chapter 8: Developing a Global Vision through Marketing Research  Chapter 9: Economic Development and the Americas Chapter 10: Europe, Africa, and the Middle East  Chapter 11: Asia Pacific Region

Part Four-Developing Global Marketing Strategies

Chapter 12: Global Marketing Management: Planning and Organization  Chapter 13: Products and Services for Consumers  Chapter 14: Products and Services for Businesses Chapter 15: International Marketing Channels Chapter 16: Integrated Marketing Communications and International Advertising Chapter 17: Personal Selling and Sales Management  Chapter 18: Pricing for International Markets 

Part Five-Implementing Global Marketing Strategies

Chapter 19: Negotiating with International Customers, Partners, and Regulators 

Part Six-Supplementary Material

The Country Notebook – A Guide for Developing a Marketing Plan Cultural Analysis Economic Analysis Market Audit and Competitive Market Analysis Preliminary Market Plan
Overview

Part One-An Overview

Chapter 1: The Scope and Challenge of International Marketing  Chapter 2: The Dynamic Environment of International Trade

Part Two-The Cultural Environment of Global Markets

Chapter 3: History and Geography: The Foundations of Culture Chapter 4: Cultural Dynamics in Assessing Global Markets Chapter 5: Culture, Management Style, and Business Systems  Chapter 6: The Political Environment: A Critical Concern  Chapter 7: The International Legal Environment: Playing by the Rules 

Part Three-Assessing Global Market Opportunities

Chapter 8: Developing a Global Vision through Marketing Research  Chapter 9: Economic Development and the Americas Chapter 10: Europe, Africa, and the Middle East  Chapter 11: Asia Pacific Region

Part Four-Developing Global Marketing Strategies

Chapter 12: Global Marketing Management: Planning and Organization  Chapter 13: Products and Services for Consumers  Chapter 14: Products and Services for Businesses Chapter 15: International Marketing Channels Chapter 16: Integrated Marketing Communications and International Advertising Chapter 17: Personal Selling and Sales Management  Chapter 18: Pricing for International Markets 

Part Five-Implementing Global Marketing Strategies

Chapter 19: Negotiating with International Customers, Partners, and Regulators 

Part Six-Supplementary Material

The Country Notebook – A Guide for Developing a Marketing Plan Cultural Analysis Economic Analysis Market Audit and Competitive Market Analysis Preliminary Market Plan

Leaves warehouse in 1 business day

Due Date 06/12/2019

Savings : $84.97 (50% off)

or buy now & pay later with

Savings : $39.09 (23% off)

Sign up to get notified when this product is back in stock

or buy now & pay later with

Related Searches