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International Marketing

International Marketing

ISBN 9780077122850
Edition 3
Publication Date
Purchase Type Buy New
Publisher McGraw Hill Higher Education
Author(s)
This product has been discontinued.
Overview
Part IAn Overview
Chapter One -The Scope and Challenge of International Marketing
Chapter Two -The Dynamics of International Markets

Part II The Impact of Culture on International Marketing
Chapter Three -Geography and History: The Foundations of Cultural Understanding
Chapter Four -Cultural Dynamics in International Marketing
Chapter Five -Business Customs and Practices in International Marketing
Chapter Six -The International Political and Legal Environment

Part IIIAssessing International Market Opportunities
Chapter Seven -Researching International Markets
Chapter Eight -Emerging Markets and Market Behaviour
Chapter Nine - Multinational Market Regions and Market Groups

Part IV Strategies in International Markets
Chapter Ten -International Marketing Strategies
Chapter Eleven -International Market Entry Strategies
Chapter Twelve- International Branding Strategies
Chapter Thirteen - Exporting, Managing and Logistics
Chapter Fourteen - Ethics and Social Responsibility in International Marketing

Part VDeveloping International Marketing Strategies
ChapterFifteen- Product Decisions for International Markets
Chapter Sixteen- Marketing Industrial Products and Business Services
ChapterSeventeen - International Distribution and Retailing
Chapter Eighteen - Pricing for International Markets
Chapter Nineteen - International Promotion and Advertising
Chapter Twenty - Personal Selling and Negotiations

Part VI Supplementary Resources
Country Notebook
Case Studies

Overview
Part IAn Overview
Chapter One -The Scope and Challenge of International Marketing
Chapter Two -The Dynamics of International Markets

Part II The Impact of Culture on International Marketing
Chapter Three -Geography and History: The Foundations of Cultural Understanding
Chapter Four -Cultural Dynamics in International Marketing
Chapter Five -Business Customs and Practices in International Marketing
Chapter Six -The International Political and Legal Environment

Part IIIAssessing International Market Opportunities
Chapter Seven -Researching International Markets
Chapter Eight -Emerging Markets and Market Behaviour
Chapter Nine - Multinational Market Regions and Market Groups

Part IV Strategies in International Markets
Chapter Ten -International Marketing Strategies
Chapter Eleven -International Market Entry Strategies
Chapter Twelve- International Branding Strategies
Chapter Thirteen - Exporting, Managing and Logistics
Chapter Fourteen - Ethics and Social Responsibility in International Marketing

Part VDeveloping International Marketing Strategies
ChapterFifteen- Product Decisions for International Markets
Chapter Sixteen- Marketing Industrial Products and Business Services
ChapterSeventeen - International Distribution and Retailing
Chapter Eighteen - Pricing for International Markets
Chapter Nineteen - International Promotion and Advertising
Chapter Twenty - Personal Selling and Negotiations

Part VI Supplementary Resources
Country Notebook
Case Studies

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