International student ed of 3rd revised ed
McGraw Hill Higher Education
The third edition of "International Marketing" provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.
Out of Stock
Sorry but this item is out of stock, please check back again soon.