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International Marketing

International Marketing

ISBN 9780077122850
Edition International student ed of 3rd revised ed
Publisher McGraw Hill Higher Education
Author(s)
Overview
The third edition of "International Marketing" provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.

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