International Marketing

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International Marketing 9780077122850

ISBN : 9780077122850
Publisher : McGraw Hill Higher Education
Author(s) :
Edition : International student ed of 3rd revised ed
Overview The third edition of "International Marketing" provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.

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