IMPORTANT MESSAGE: We are relocating warehouses on Tuesday, 4th April. Our last orders will be dispatched on Monday, 3rd April and we will resume dispatch on Thursday, 6th April. Back-Orders and Express Orders may be delayed if ordered during this period. If you are unsure regarding your order, please send us an email on: contact@zookal.com and we will get back to you as soon as possible

International Marketing 17th Edition

Free Shipping over $50

and free returns nationwide (rentals only)

14-day

Money Back Guarantee

International Marketing 17th Edition

Course Codes : MARK2071
ISBN : 9780077842161
Publisher : McGraw Hill
Author(s) :
Publication Date :
Edition : 17
Overview Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. In addition to coverage of technology's impact on the international market arena, the 17th edition of International Marketing features new topics that reflect recent changes in global markets, updated teaching resources, and new learning tools including McGraw-Hill's Connect with its adaptive SmartBook that lets instructors assign textbook readings and incentivize students' engagement with course content. Click "Features" below for more.

$121.51

Limited Stock

Leaves warehouse in 1 business day

List Price : $142.95

Savings : $21.44 (15% off)

or buy now & pay later with