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International Marketing

International Marketing

ISBN 9780324317022
Edition 8 Rev ed
Publisher South-Western
Author(s)
Overview
INTERNATIONAL MARKETING is an innovative up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. With this in-depth text, you will be prepared to conquer the international business world!

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