International Marketing

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International Marketing

ISBN : 9780733970030
Publisher : Pearson Education Australia
Author(s) :
Publication Date :
Edition : 3
Overview A comprehensive text reflecting the needs of marketers and and managers in the Asia Pacific region. It focuses on Australian and New Zealand firms looking outwards, principally but not exclusively towards the Asia Pacific region, as this is the major focus of their international business activities. Authors from Uni of Tech, Sydney.


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