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International Marketing

Michael Czinkota, Ilkka Ronkainen · ISBN 9781133627517
 International Marketing | Zookal Textbooks | Zookal Textbooks
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Publisher Cengage Learning
Author(s) Michael Czinkota / Ilkka Ronkainen
Edition 10
Published 13th August 2012
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INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!
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