International Marketing: An Asia Pacific Perspective and International Marketing: Information Sources Booklet
Pearson Education Australia
3 Rev ed
For 2nd & 3rd year undergraduate and postgraduate students of International Marketing, International Marketing Management and Contemporary Issues in International Marketing. International Marketing: an Asia Pacific perspective 3e is a comprehensive text reflecting the needs of marketers and managers in the Asia Pacific region. It focuses on Australian and New Zealand firms looking outwards principally but not exclusively - towards the Asia Pacific region, as this is the major focus of their international business activities.