• Free delivery over $50 nationwide
  • 14 days money back guarantee
  • Lowest price guarantee in Australia

International Marketing and Relationships

International Marketing and Relationships

ISBN 9780333733783
Publisher Palgrave Macmillan
Author(s)
Publication Date
Overview
This text is designed for use on International Marketing courses taken by business studies, marketing and MBA students. Relationship and network marketing has become an important topic within business as firms realise the need to build and sustain relationships with their customers. The goal of marketing activity has now shifted towards a need to seek and forge long-term and profitable relationships with targeted customers. This new text reflects this growing trend and explains international marketing within this context,. Providing a comprehensive review of the issues facing international marketing practitioners, the authors explain the subject from a traditional, relationship and networks perspective. The book contains numerous illustrations, case vignettes and real-world examples, making it the ideal text for today's marketing student and practioner.

Out of Stock

Sorry but this item is out of stock, please check back again soon.