International Marketing: Asia Pacific Edition

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International Marketing: Asia Pacific Edition 9780170237871

Course Codes : 200094, MKTG3116, MKTG6013, MKTG6205, 24738
ISBN : 9780170237871
Publisher : Cengage Learning Australia
Author(s) :
Publication Date :
Edition : 3rd edition
Overview This third Asia Pacific edition of International Marketing continues to offer up-to-date examples from Australia, New Zealand and throughout the Asia Pacific region alongside an international perspective to provide a truly global context.

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