International Marketing & Export Management

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International Marketing & Export Management

Course Codes : 205MKT
ISBN : 9780273743880
Publisher : Financial Times Prentice Hall
Author(s) :
Publication Date :
Edition : 7

International Marketing and Export Management 7e offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively describing the evolving competitive landscape as created by technological advances and international trade patterns. The seventh edition retains its clear and informed coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models.

Written in a no-nonsense style, the bookhas been updated to offer the most up-to-date discussion of the literature in the area, as well as new and engaging cases and examples in every chapter. 


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