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International Marketing Strategy : Analysis, Development and Implementation

International Marketing Strategy : Analysis, Development and Implementation

ISBN 9781473723702
Edition 7th
Publisher Cengage
Author(s)
Publication Date
Overview
Now in its seventh edition, this popular textbook has been developed to help students learn, understand and practice all of the elements of the international marketing strategy process. The seventh edition has been fully updated to reflect the key developments in international marketing as well as maintaining the international coverage in the case studies and illustrations.

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