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International Marketing Third Asia-Pacific Edition

International Marketing Third Asia-Pacific Edition

ISBN 9781742166032
Edition 3 ed
Publisher John Wiley & Sons Australia Ltd
Author(s)
Publication Date
Overview
International Marketing, Third Asia-Pacific edition, has been updated to reflect contemporary developments and examples in international marketing. The text retains the strengths of the original Global Marketing Management text by Masaaki Kotabe and Kristiaan Helsen, and is presented in an engaging and accessible style. International Marketing, Third Asia-Pacific edition, aims to help Australasian students understand contemporary international marketing activities and issues in an increasingly competitive marketplace.
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