International Marketing (with Infotrac)
South Western Educational Publishing
Michael R Czinkota (Georgetown University, USA)
Publication Date :
1 Jan 2009
INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!
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