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Internet Marketing and E-Commerce

Internet Marketing and E-Commerce

ISBN 9780324074772
Edition 2 Rev ed
Publisher South-Western
Author(s)
Publication Date
Overview
The second edition of Principles of Internet Marketing continues where the previous edition left off, emphasizing rigor not hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and finally pays close attention to what is unique about online marketing.
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