• Free delivery over $50 nationwide
  • 14 days money back guarantee
  • Lowest price guarantee in Australia

Internet Marketing: Foundations and Applications

Internet Marketing: Foundations and Applications

ISBN 9780618345113
Publisher Houghton Mifflin (Trade)
Author(s)
Overview
Siegel offers a comprehensive textbook--complemented by extensive online support--for the fastest growing section of the curriculum across the country. She integrates print and web components seamlessly so that the accompanying textbook web site acts as a natural extension of the text. Students can look online for interactive marketing cases, project-based activities, and new content regularly updated by the author. Also, instructors have the benefit of an enhanced, online Instructor' s Resource Manual focused on teaching tips and content change management.The text features separate chapters on legal and international e-marketing issues, B2C and B2B marketing models, and how to implement a web marketing plan--including the creation and design of content.
Out of Stock

Savings : $9.47 (12% off)

Sign up to get notified when this product is back in stock

or buy now & pay later with