Internet Marketing: Foundations and Applications

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Internet Marketing: Foundations and Applications

ISBN : 9780618345113
Publisher : Houghton Mifflin (Trade)
Author(s) :
Overview Siegel offers a comprehensive textbook--complemented by extensive online support--for the fastest growing section of the curriculum across the country. She integrates print and web components seamlessly so that the accompanying textbook web site acts as a natural extension of the text. Students can look online for interactive marketing cases, project-based activities, and new content regularly updated by the author. Also, instructors have the benefit of an enhanced, online Instructor' s Resource Manual focused on teaching tips and content change management.The text features separate chapters on legal and international e-marketing issues, B2C and B2B marketing models, and how to implement a web marketing plan--including the creation and design of content.

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