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Introduction to Electronic Commerce: International Edition

Course Codes : BCO202, EBUS5504

Introduction to Electronic Commerce: International Edition

ISBN 9780138010140
Edition 3 ed
Publication Date
Publisher Pearson Education (us)
Author(s)
Overview
Explore the essential concepts of electronic commerce. Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of EC essentials from a global point of view. The third edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives.

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