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Introduction to Electronic Commerce

Course Codes : BCO202, EBUS5504

Introduction to Electronic Commerce

ISBN 9780138010140
Edition International ed of 3rd revised ed
Publisher Pearson Education (us)
Author(s)
Publication Date
Overview
Explore the essential concepts of electronic commerce. Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of EC essentials from a global point of view. The third edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives.
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