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Introduction to Hospitality

Introduction to Hospitality

ISBN 9780136069461
Edition 5 International ed
Publisher Pearson
Author(s)
Publication Date
Overview
For courses in Introduction to Hospitality. This best-selling text is fully updated and streamlined for this edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing appears in Part V. The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of hospitality professionals and a new student DVD-ROM packed with resources to support readers' coursework and their careers.

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