For courses in Information Systems.
A fresh, contemporary, and engaging introduction to information systems
Introduction to Information Systems helps students learn the core skills related to information systems while grasping why they are so fundamental to business and society. The 3rd edition includes updated chapters, brand-new case studies, and revelations about business strategies, technology trends, and innovations—along with tips to help students work smarter and more efficiently. Additionally, the 3rd edition highlights new technology and trends in information systems, including the Internet of Things (IoT), social media, social and mobile marketing, and digital analytics.
The author continues to help students see beyond today’s classrooms and into today’s varied world, while drawing on examples and settings designed to resonate with the growing number of women, minorities, and nontraditional students who enroll in the course. Students will come to understand the close links between competitive business strategies and information systems, with a focus on potential careers and ethical concerns.