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ISE Essentials of Strategic Management: The Quest for Competitive Advantage
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Description
Description| Publisher | McGraw-Hill Education |
| Author(s) | John E. Gamble / Arthur A. Thompson Jr. / Margaret Peteraf |
| Edition | 7 |
| Published | 2nd March 2020 |
| Related course codes |
Essentials of Strategic Management, 7th Edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, and timely examples, with a writing style that captures student interest. It features 10 chapters with 12 diverse and tightly-linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For years, strategy instructors have been shifting from purely text and cases to a text-cases-simulation course structure. Two widely used online competitive strategy simulations, The Business Strategy Game (BSG) and GLO-BUS, are optional companions. Both simulations are closely linked to the content.
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