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 Marketing Principles and Best Practices, International Edition

Marketing Principles and Best Practices, International Edition

ISBN 9780324225181
Edition 3
Publisher South-Western
Author(s)
Publication Date
Overview
Seventeen experts, one voice! The premise behind Marketing: Best Practices is simple yet effective: combine the expertise of the best and brightest in marketing. The second edition continues the tradition of highlighting the best practices from every facet of marketing.

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