Marketing Principles and Best Practices, International Edition

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Marketing Principles and Best Practices, International Edition

ISBN : 9780324225181
Publisher : South-Western
Author(s) :
Publication Date :
Edition : 3
Overview Seventeen experts, one voice! The premise behind Marketing: Best Practices is simple yet effective: combine the expertise of the best and brightest in marketing. The second edition continues the tradition of highlighting the best practices from every facet of marketing.

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