ISE STRATEGIC MANAGEMENT: CONCEPTS
Publication Date 23 Jan 2018
OverviewStrategic Management 4e by Frank T. Rothaermel is the fastest growing Strategy title in the market because it uses a unified singular voice to help students synthesize and integrate theory empirical research and practical applications with current real-world examples. His approach not only offers students a learning experience that uniquely combines rigor and relevance but also provides tight linkage between the concepts and cases. Rothaermel 4e prepares students with the foundation they need to understand how companies gain and sustain competitive advantage while developing studentsâ€™ skills to become successful future leaders capable of making well-reasoned strategic decisions.