close

Issue and Crisis Management

Tony Jaques · ISBN 9780195529081
Issue and Crisis Management | Zookal Textbooks | Zookal Textbooks
Out of stock
$92.95  Save $4.71
$88.24
-
+
Zookal account needed
Read online instantly with Zookal eReader
Access online & offline
$79.95
Note: Subscribe and save discount does not apply to eTextbooks.
-
+
Publisher Oxford University Press ANZ
Author(s) Tony Jaques
Subtitle Exploring Issues, Crises, Risk and Reputation
Published 2nd October 2014
Related course codes

Exploring Issues, Crises, Risk and Reputation

The intersection of issues and crises management with risk and reputation is one of the most dynamic and challenging areas of professional communication.Written by one of Australia’s leading experts in issue and crisis management, this book introduces and examines each of these elements, and explores their relationship as an integrated model within the broader contexts of public relations, communication and management. It provides comprehensive analysis and discussion of theoretical perspectives and current field research, and introduces industry examples of best practice. Issue and Crisis Management equips students and practitioners with key knowledge and skills to manage the communication process within organisations, and inform strategic responses to issues and crises. Key featuresCase studies at the end of each chapter connect theory to practical examples from the Asia Pacific regionDiscussion of the role and impact of social media usage is incorporated throughoutKey points, activities and discussion questions support student learningIncludes a fully-worked example of a detailed issue management plan.
Translation missing: en.general.search.loading