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IT-Driven Business Models

Henning Kagermann, Hubert Osterle, John M. Jordan · ISBN 9780470610695
IT-Driven Business Models | Zookal Textbooks | Zookal Textbooks
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Publisher John Wiley & Sons Inc (US)
Author(s) Henning Kagermann / Hubert Osterle / John M. Jordan
Subtitle Global Case Studies in Transformation
Edition 1
Published 22nd October 2010
Related course codes

Global Case Studies in Transformation

A look at business model innovation's crucial role in today's
global business environment .

Showing organizations how business model innovation should be a
key focus area in today's global economy, this book features cases
from businesses around the globe that have developed customized
business models and achieved spectacular levels of performance.




  • Case examples from well-known innovation leaders IKEA, Apple,
    Tata, SHARP, Saudi Aramco, De Beers, Telefonica, Valero Energy,
    LEGO, and Proctor & Gamble



  • Shows businesses how to get beyond traditional business models
    to take better advantage of emerging opportunities



  • Coauthored by former CEO of SAP AG, the world's largest
    provider of enterprise software



Filled with interviews with key executives, this book reveals
the role of technology in driving and enabling changes to
fundamental facets of a business. Companies around the world are
innovating their business models with tremendous results.
IT-Driven Business Models shows interested
organizations how they can start the process.

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